As Robert Kapsis has pointed out, he wanted critical, even scholarly, recognition of his work. Hitchcock wanted another kind of engagement, however. These, and the television series, guaranteed an almost personal engagement with his audience. Despite the fact that Hitchcock coveted a quiet, creative life, he wanted everyone to know who was responsible for the films he created, as evidenced by the fact that he quite literally wrote himself into his films by means of brief, silent cameos in almost all of them. The publicity and public exposure his appearances provided was invaluable. He had, in short, a good time at everyone’s expense, his own included. He was sarcastic and ironic he mocked his sponsors and himself. Once a week for ten years, beginning in 1955, Hitchcock introduced his popular television show with a formal “good evening, ladies and gentlemen” spoken in an exaggerated British accent, sounding something like a movie version of an English butler.
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